Cookies are small text files placed on your device by websites you visit. They are widely used to make websites function correctly, to improve efficiency, and to provide information to website owners. Cookies set by a website are called first-party cookies. Cookies set by parties other than the website owner are called third-party cookies.
Under the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR, we are required to obtain your consent before placing any cookies that are not strictly necessary for the website to function.
We use cookies across b2bidentity.co.uk and thinker.b2bidentity.co.uk for three purposes: to make the site function, to remember your consent preference, and (with your permission) to understand how visitors use the site. We do not use cookies for advertising or to build behavioural profiles.
| Cookie name | Purpose | Duration | Party |
|---|---|---|---|
| b2bid_consent | Stores your cookie consent preference (accepted or rejected). Without this, the consent banner would appear on every page load. | 12 months | First party |
| PHPSESSID | Standard PHP session identifier. Links your browser to your server-side session during the IOD Thinker diagnostic. Required for the tool to function. No personal data is stored in this cookie itself. | Session (deleted when browser closes) | First party |
| Cookie name | Purpose | Duration | Party |
|---|---|---|---|
| __stripe_mid | Stripe fraud prevention and security. Used to identify your browser across payment sessions to prevent fraudulent transactions. | 12 months | Third party (Stripe) |
| __stripe_sid | Stripe session identifier. Maintains the state of your payment session during checkout. | 30 minutes | Third party (Stripe) |
These cookies are set exclusively by Stripe, Inc. when the Stripe Checkout window is activated. They are governed by Stripe's Privacy Policy. If you do not proceed to payment, these cookies are not set.
| Cookie name | Purpose | Duration | Party |
|---|---|---|---|
| _ga | Google Analytics. Distinguishes unique users by assigning a randomly generated number as a client identifier. Used to calculate visits, sessions, and traffic sources. | 2 years | Third party (Google) |
| _gid | Google Analytics. Stores and updates a unique value for each page visited, used to count and track pageviews. | 24 hours | Third party (Google) |
| _gat or _gat_UA-* | Google Analytics. Used to throttle request rate — limits data collection on high traffic sites. | 1 minute | Third party (Google) |
| _gtm_* | Google Tag Manager container cookies. Used to manage and fire analytics tags conditionally based on your consent status. | Session | Third party (Google) |
These cookies are only set if you click "Accept all" on our cookie banner. Google processes analytics data in the United States under Standard Contractual Clauses. See Google's Privacy Policy.
We do not use cookies for the following purposes:
When you visit b2bidentity.co.uk for the first time, a cookie consent banner appears. You can choose to accept all cookies (including analytics) or reject non-essential cookies. Only strictly necessary cookies and Stripe payment cookies (when triggered) are set regardless of your choice.
To change your preference, clear the b2bid_consent cookie from your browser and reload the page. The consent banner will reappear and you can make a new selection.
Most browsers allow you to block or delete cookies through their settings. Note that disabling strictly necessary cookies may prevent the IOD Thinker from functioning correctly. Instructions for common browsers:
You can opt out of Google Analytics tracking across all websites using the Google Analytics Opt-out Browser Add-on. Alternatively, declining analytics cookies on our consent banner prevents any Google Analytics data from being collected during your visit.
The simplest way to manage all non-essential cookies on this site is to click "Reject non-essential" on the consent banner. Analytics cookies will not be set for your visit. Stripe payment cookies will still be set if you choose to make a payment, as they are required to process the transaction securely.
We may update this Cookie Policy when we add new tools or change how we use cookies. Material changes will be reflected in an updated version number and date at the top of this page. If we add new non-essential cookies, we will re-request your consent where required.
If you have questions about how we use cookies or wish to exercise your data rights, contact us at hello@b2bidentity.co.uk. For complaints about our cookie practices, you may also contact the Information Commissioner's Office at ico.org.uk.