Founder Brand Narrative Advisory · Founder Identity · Formation Logic with Laszlo Hornyik

Your brand clarity

is no longer optional. Being automated is no longer enough.

Let's be honest. You are working hard to earn trust, authority and positioning.

I don't need to tell you how it feels.

I work directly on brand narrative bottlenecks, even if it's your deepest fears and obstacles that keeps you up in the night.

In less than 6 months, I will position your brand narrative to be the one that is impossible to ignore on the market. You have no time to waste.

Jump straight in to work with me NOW

What's the
real problem?

On the surface level, it always looks like the usual, variable obvious metrics. They call it visibility issues. Ads not working as they should. Contents cost time and money, whilst produces nothing. Yet these are just the symptom of a wrong diagnosis getting funded by you. Every month, like clockwork.

The outcome

What impossible to ignore looks like.

The YOY growth is stabil, predictable with a recognition string attached. You are known. Deals close without the pitch running long, or running at all.

The right prospects lean forward before you finish explaining. As a matter of fact, they meet you as already decided. Yes, it's happening. Because you lead with a brand that has a story that resonates with relevancy, trust and value. The conversation changes character. You stop convincing anyone of anything. They've self selected before they even met you.

Your team is glad to be the part of your company. They echo your values and describe the business' character as their own guideline, without you in the room.

The business stops depending on you to translate it. Your brand narrative becomes internally transparent as well and transferable within your team because it is real and relatable, value and experience driven with stories and character from you.

You are remembered and preferred. Impossible to ignore. The right people arrive already convinced.

Cold calls? Cold DM's? A thing of a past when it's facing brand driven recognition. LinkedIn works differently, in your favour. Introductory DM changes into equiry DM. The self-filtering starts. You stop burning energy and money on anyone who was never going to be the right fit.

Jump straight in to work with me NOW

The filter

This will be right for some founders. Not all of them.

The work requires a founder who is ready to look at the original brand source rather than refine the current surface. That is not everyone. Both answers are fine.

How this works

Three ways in. One direction.

Start where it makes sense. Every entry leads to the same place — the performance layer beneath your brand narrative.

Entry — Free to begin

The Thinker

This is the tool to get to know the real you and the bottleneck about your brand functioning. Simple to use multi-choice session. You will get to know how to take action on your doubts and obstacles. It's a bespoke built AI-led inverted diagnostic. The character, the experience and the belief structure underneath your founder brand gets analysed and answered how to fix them under 20 minutes. Six islands of examination groups. No sign-up. It's your DIY hack to your personal branding.

Know Yourself / £149 complete answer

Instant access · No subscription

Let's go →

Session

The Surfacer

You have done The Thinker. That told me everything I have to know about your authority to structure your impactful brand. This step is crucial. It is a single 3–4 hour deep in–person live session with me. No shiny wordings or sophisticated fluff. Fixed, straight scope about you and your brand documented, and stabilised. The original belief, the experience and the stories that made the business worth building forward are the reasons it's worth restructuring. For the first time, you and your Brand Narrative will hold clarity and be ready to align and carry the weight of the market.

The fee gets credited towards the Founder Brand Narrative 6 months Lock-In when you continue.

£1,800

One session · Fixed scope · Defined deliverable

Let's GO →

Advisory

Exclusive Founder Brand Narrative Lock-In

This is it. I travel to you to work with you. To become your brand friend. This six-month private, exclusive advisory changes everything. Bi-weekly in-person sessions with me. Wherever you may be in the UK. I work with your brand narrative bottlenecks, even if it's your deepest fears and obstacles that keeps you up in the night. This unique personal approach is the deep built, extended solution for every inward, foundational and outward expression of the business that gets your brand impossible to ignore. Sales. LinkedIn. Pitch. Team. Investor. You name it. It gets answered.

I come to work with you. Six-month minimum · Five to seven founders at any one time only

£5,500/month

Let's GO →

What founders say

The shift they describe.

“

Three agencies, two brand sprints, one coaching programme. None of them came to me to work with me. All of it only drained my wallet. Laszlo was tough but fair, our sessions went to a layer none of it was known for me how much it can change. I have since reached prospects without trying and became a name in my field in the next 6 months.

Independent Advisor, Financial Services · 6 years independent · UK

“

I’d spent two years and many coaching sessions rebuilding my brand identity and positioning. I gave a last chance to B2B Identity. These sessions are truly no-fluff as they say. My deepest fears were named in the first session and he fixed my recognition method I’d been circling the entire time. I stopped explaining after that. The next three conversations pitch closed without a follow-up.

Independent Strategy Consultant · 9 years post-corporate · UK

“

I knew what I believed. I just couldn’t make it land into a brand structure. After working with Laszlo, my team started carrying the message without me in the room. We have been winning prospects with my team as one since. That’s when I understood what had been missing.

Founder, IT Professional Services · UK

You are right about asking.

Questions you’re already thinking.

It probably does — to the people who already know you. The question is, what happens in a room full of strangers, you are eager to engage with? People who doesn’t know you. If you’re getting repeat work from existing clients but new enquiries have slowed, or if your LinkedIn gets engagement from peers but not from prospects, that’s not a work-quality problem. That’s a brand recognition gap.

Well, you are good at what you do and you've even put your face to it, hoping that's your personal branding done via ads. If branding is just a myth, then why do most of your cold prospects consider you noise — when the message is solid and the work should speak for itself?

Coaching helps you decide what to do. Brand strategy tells you to present it. This does neither and yet, it points you to both. It surfaces your narratives, opportunities and fears that already exists but hasn’t been extracted yet. The output is below what everyone sees or knows about you, all the structures that are relevant to the business to stand out. It's structural, diagnostic, not prescriptive. You leave knowing what the market needs to hear from you that it currently cannot. What you do with my findings and tailor built guidance is up to you.

A brand refresh changes what your company look like. This changes what people understand about you, what they recognise about your brand. If the core conviction underneath your business was never extracted and expressed, a new logo and tagline just put a fresh coat of paint on the same gap. My diagnostic starts at your personal founding conviction; the value driven belief that was true before the business had language for it. That’s what coaches and agencies don’t reach, because they’re not designed to.

I come to you for the sessions, wherever you may be in the UK, included. I find it much more valuable and producrive when it's not just a face on your screen. It is exclusive and very personal. Six months of bi-weekly 60–90 minute power sessions about you , your brand, your why. Working on your how. A shared workspace that holds the work between meetings. In technical terms it is your recognition architecture — positioning, content signal strategy, pitch structure, investor approach, AI search presence, LinkedIn narrative. Built, tested, and refined month by month. Async access between sessions for real-time positioning decisions. Exit criteria built in from day one. The engagement is designed to end with a recognition system that runs without the advisory.

Exactly. There are cheaper tools. So you have an AI "brand voice". Meanwhile, other founders can articulate exactly how they stand out, and you struggle to name the very thing that makes you the right decision. If you cannot name it, how do you "brand voice" it? I am all good with AI automation, and would actually recommend you using it AFTER we have concluded our work. Then you can amplify sustainably.

Recognition, self awreness and deep analysis compounds. The first 90 days are building and testing. The second 90 days are refining and scaling findings and what works. A three-month engagement would end exactly when the system starts producing results. Six months is the minimum for a measurable, sustainable recognition shift, one that holds after the engagement ends. Dependency is a design flaw, not a business model.

It is about you.Personal and exclusively tailor made for you. Does watching someone eating takes your hunger away? The diagnostic only works with the person who holds the founding conviction. That’s the founder or principal. If someone else writes your marketing, my sessions can’t even consider it. This isn’t exclusivity as a sales tactic. It’s structural. The brand conviction lives in the founder. Nobody else can speak for it.

The advisor

Laszlo Hornyik

Founder Brand Narrative Advisor. Founder, Director. Sixteen years sitting across from founders and decision-makers inside the moments where explanation fails and recognition was supposed to happen. The gap between those two things became the work.

“Your best clients don’t need convincing. They need your Founder Brand Narrative Identity.”

Read the founder brand statement →

Credibility

The record behind the work.

16+

Years working with founders

Published articles, Brainz Magazine

Exclusive interview, Brainz Magazine

5–7

Founders in advisory at any one time

As featured in — Brainz Magazine — Executive Contributor

Article When the Marketing Isn’t Working, and the Coaching Isn’t Sticking → Article The First Edit and How Adjusting Your Story Can Hide the Authenticity That Resonates → Article Why Founders Who Are Great at What They Do Keep Having to Explain It → Interview The Layer No External Tool Was Designed to Reach — Exclusive Interview with Laszlo Hornyik →

“The journey is the difference.”

Your founder brand is not what you say. It is what you believe to deliver. The Thinker surfaces it.

Free to begin. No sign-up. No commitment. Twenty minutes.

Find out who you are — with The Thinker →