B2B Identity — Private Advisory · UK

Your identity is priceless.

So is your business’s personality.

When your market is saturated. When your email is too cold. When the clients you’re counting on just hesitating.

It’s valid.

Screaming louder isn’t the answer. Standing out is.

That is where THE THINKER was born.

01 You bring yourself — your vocabulary and your beliefs. We give you the toolset that is your business logic on steroids — to start winning the clients and use it everywhere it matters to be your identity across the market.

02 The most powerful and implementable summary of you, with 2 tools included to amplify your voice across website, pitch, profiles, the market and internal positioning.

03 You choose where and when. The Thinker hits any platform with leading position, authority and market recognition with zero disruption to your already started structural, ongoing business advancements.

Begin to extract your power for free: The Thinker → Work with us directly — The Surfacer →

As featured in Brainz Magazine · Executive Contributor · The Founder Narrative Advisor →

If you’ve said any of these

“I rebuilt the website again. I used AI as well. It still doesn’t feel right.”

“Our pitch was the most reasonable. We should have won that deal.”

“My team pitches and it carries something else than what I believe in. How come they don’t get it?”

“I should spend more on coaching because I sound like everyone else in my space.”

“Any AI I use makes me sound like a template.”

“I know why we are different. I just can’t put it into words.”

There’s a name for this.

And there’s a way out of it.

What we know to be true

If you keep explaining, your belief — the narrative hasn’t locked in.

Explanation is a symptom. The founder who explains repeatedly is carrying a narrative that was never fully formed from extraction.

Narrative is not marketing.
It is formation.

Marketing works with what is visible. AI optimises what can be articulated. Narrative formation — beginning with The Thinker, works with what is underneath — the original belief that made the business worth building.

When your business narrative locks in, you stop working on explanations about it.

An extracted blueprint. It is your narrative defining the business, demanding authority whilst signalling market leading differentiation.

Start here — The Thinker

Six islands of conversation. Your beliefs. Your convictions. Surfaced.

Answer honestly. Think without performing. That is where the output earns its value. You leave with a deep analysis of where you sit within your market — your positioning statement, your LinkedIn copy, your elevator pitch, and your crucial Message Matrix.

Formation Logic diagnostic — six islands, seven outputs built from your answers

The Scorer — test any copy you write against your Formation Logic, forever

The Prompter — 15 unique prompts calibrated to your voice, ready to deploy in any AI environment

Free to begin, £149 for full access. Section 1 will show you a ready—to use summary of your results — free. · The tools to make an impact are £149 one time payment, yours to keep for life.

Begin your session: The Thinker →

Allow 20 minutes · Instant access · No subscription

Included

The Scorer

Paste any copy you’ve written. The Scorer tests it against your Formation Logic on four dimensions, diagnoses what is drifting, and rewrites it in your language. Use it on every piece of copy you produce from now on.

Conviction Specificity Audience fit Rewrite

Included

The Prompter

15 prompts calibrated to your unique voice to stand out, ready to deploy. Each one uses your Formation Logic language directly. No editing required.

LinkedIn posts Cold outreach Pitch openers Website copy

Need to go deeper?

The Surfacer — £1,800

A single, deep rooted session that surfaces your Formation Logic at a depth no diagnostic can reach. One deep analytical session with Laszlo.

Enquire about The Surfacer →

When you are ready to go deeper — The Surfacer

One session. Everything that is You surfaces for the first time.

A single, deep rooted session that surfaces your roots below the surface — your Formation Logic at a depth no diagnostic can reach. One deep analytical session with Laszlo. Everything formatted into an actionable blueprint that you need to brief a team, enter a new market, or walk into the room that matters — and leave with language that holds.

The Surfacer — full details →

Format

One session, 2–3 hours

In person or remote. Unhurried.

Deliverable

A written blueprint of your Formation Logic

In your own words. Yours to keep and implement.

Commitment

One session only

No follow-up obligation. No sequence. No pressure.

Availability

Limited sessions per month

Enquire via LinkedIn to check availability.

Investment

£1,800

Single session. No ongoing commitment.

Narrative Debt

You have been building on your beliefs before you built a language around it. The conviction is what drove you to start the business — to make the decisions you made, to take the positions you took. Now you can verbalise into a message that the market understands.

The difference between being one of them — or being the one out of them.

Misunderstood positioning

The business is described accurately and still not recognised for what it is.

Inconsistent messaging

Different versions of the story for different rooms. None of them quite right.

The founder becomes the bottleneck

Every important conversation requires the founder’s personal presence to land.

Invisible despite real expertise

The right people don’t find the business. The wrong ones do.

What changes

Your authority that holds up when you’re not in the room

A transferrable knowledge around your drive — a pitch your team runs at full conviction

Market recognition that makes the right buyer say “this is exactly what I’ve been looking for”

A positioning built from what you actually believe — not what you think you should say

The thinking

Narrative debt is not a communication problem

It is a formation problem. And that distinction changes everything.

Read →

You cannot decode a founder from the outside

Every framework that claims otherwise is mapping the surface.

Read →

III

When the narrative locks in, you stop working on it

The promise of narrative work is usually better language. The actual outcome is the end of the need for it.

Read →

For the founder who is ready — Founder Narrative Lock-In

Private advisory. Unhurried. Precise.

For the founder who has moved past the session and is ready for the full engagement. The work goes deeper — recovering the complete formation logic and rebuilding the narrative outward from that foundation across the entire business.

Five to seven founders at any one time. Six months minimum. The detail is on the advisory page.

Founder Narrative Lock-In →